One of the most pleasing aspects of the current personalization boom is the diversity of approaches being taken, but one thing they all have in common is a laser-sharp focus on data optimization. (Digital TV Europe)
An effective metadata strategy can unlock the power of catalog content, as it provides OTT users with effective recommendations in order to get relevant content that matches their needs. (tvtech)
The rise of OTT/SVOD services and accurate metadata help OTT players personalize their services (ibc.org)
MENA’s SVOD subscribers are set to double in the next 5 years, climbing to 32.65 Million subscribers by 2026 up from 14.16 million recorded at end-2020. (digital TV researches)
More than 400% revenues growth projected for African OTT movie and TV episode, reaching $1,725 million by 2026, up from $392 million in 2020. (Broadbandtv)
A new study is forecasting subscription VOD will soar from $183 million to $1.055 billion by 2025. Africa OTT TV added that South Africa is expected to remain the subscription leader, and Nigeria to follow (Rapid TV News)
Eutelsat announces a multiyear contract with Orao Telecom Congo for CIRRUS: Eutelsat’s hybrid satellite/OTT platform. Babeleye is Eutelsat’s Cirrus partner for metadata. (Eutelsat)
“Accurate and intuitive content discovery should be at the heart of every broadcasting platform…” think 80% of TV shows watched on Netflix come from the platforms’ recommendations engine (ecommercetimes.com)
Kenya is working on a new policy by introducing tax to the Over the Top (OTT) non-resident organisations…
