Babeleye’s metadata to power Intelsat’s VideoNow in Africa

  • Babeleye collaborated with EasyBroadcast to manage Intelsat’s Electronic Program Guide (EPG), VideoNow, in Africa and feed it with images-rich multi-lingual metadata

Johannesburg, May 15, 2023 — Babeleye, the specialists in TV & entertainment metadata for video platforms, today announced that Intelsat, operator of the world’s largest integrated satellite and terrestrial network and leading provider of inflight connectivity (IFC), is using Babeleye’s rich metadata to power VideoNow in Africa.

VideoNow by Intelsat, in conjunction with EasyBroadcast, is a service for viewers looking for free-to-air (FTA) content on direct-to-home (DTH) platforms. Through VideoNow, viewers are able to easily find and discover new content specific to their interests through an easy-to-navigate interface, highlighting available channels as well as their programming lineup. The service has been previously launched in America on Intelsat’s Galaxy 19 and now has been extended to Sub-Saharan Africa via Intelsat 20: a multicultural and ethnic-content neighborhood.

One of the main challenges Babeleye overcame, thanks to its active presence in Africa, was to bring the many stakeholders and broadcasters from the vast continent to adhere to a unified process and an efficient workflow for raw information aggregation.

“As we are committed to the African market, we are very excited that Intelsat is using Babeleye to fully manage the metadata lifecycle on its VideoNow app and website”, said Lasse Schmidt, Sales Director at Babeleye. “In a market with such peculiarities, creating and uniforming the metadata is key to a successful user experience.”


About EasyBroadcast

EasyBroadcast provides an innovative end-to-end OTT solution for broadcasters and enterprises. It supports every step of the content chain, from ingest to delivery. Visit

About Babeleye

Babeleye is a global specialist in video metadata, powering top satellite operators, media companies, OTT platforms, hospitality, and consumer electronics companies. We feed rich localized multi-lingual metadata to EPG services, video catalogs and content discovery platforms. With origins in broadcasting, interactive television and metadata management systems, we build end-to-end solutions and integrate with best-in-class partners to elevate the viewing experience.
Babeleye operates from its offices in Rome, Cairo and Johannesburg.
Learn more about Babeleye at www.babeleye.comd


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